As a pediatric practice you need to be there for the pediatrician search for the first kid since that will be who they stick with for all subsequent children. Is your site mobile/voice first optimized? First time parents are going to be doing those searches on their phones nearly exclusively at this point of all medical practices yours relies on the youngest demographic as the decision makers. These parents are going to be continuously the most tech savvy patient group of any medical practice so your practice needs to stay up to date with the most technically proficient site. A large percentage of people believe that Google chooses the sites at the top of the search results based on ratings of the sites. People trust the first page results like nothing else. Its time to make Dr. Google work for you!
People with young children tend to be earlier in their careers and are more likely to move to another city for a job than older people. Those new parents in a new city have no one to ask other than Google so no referral network will bring those people in but Google will. What is the lifetime value of a new patient? SEO has the highest ROI of any form of inbound marketing.
Our team of SEO experts go beyond the basics of SEO with deep technical knowledge that make our clients rank for more first pages. We have been ranked as the top SEO firm by multiple SEO ranking sites. We grow practices.